‘Safe Hands’ refers to our three decades of experience, big agency background, research resources, proven excellence in planning and buying and so on. These are the prerequisites.
‘Without the slippers’ is a way of describing an attitude of mind. It is an antidote to 'safe'. It describes our passion for tackling a media brief from the oblique angle first and only then from all the others. It explains how we thrash out and sift ideas and put a massive amount of heart Into crafting each media plan. Plans that excite, that challenge conventional thought and, most importantly, plans that yield results.