Here at Root we aim to help charities increase their reach with strategic search marketing campaigns.

Here at Root we aim to help charities increase their reach with strategic search marketing campaigns.

Working across many different channels is important for charitable organisations who will be looking to engage both existing donors and potential donors. The use of Google Grants allows eligible organisations a monthly budget to use on text-based Google Adwords campaigns.

Working across many different
channels is important for charitable
organisations who will be looking
to engage both existing donors
and potential donors. The use
of Google Grants allows eligible
organisations a monthly budget
to use on text-based Google
Adwords campaigns.

As you think about the best ways to use Google Ad Grants, here are a few guidelines to keep in mind:

Your ads will be entirely text-based (no videos or images)

They’ll appear only on Google search results pages,
in positions below the ads of paying advertisers

All campaigns must be keyword-targeted

Your maximum cost-per-click will be $2.00 USD (c £1.60)

You’ll receive $10,000 USD (c £7.8k)
of in-kind Google Ads advertising each month*

You’ll need to sustain a 5% click through rate to maintain
your Google Grant (we give help and guidance on this)

*Up to $40,000 USD (c £31.2K) for Grantspro participants

Your ads will be entirely text-based
(no videos or images)

They’ll appear only on Google search
results pages, in positions below the
ads of paying advertisers

All campaigns must
be keyword-targeted

Your maximum cost-per-click
will be $2.00 USD (c £1.60)

You’ll receive $10,000 USD
(c £7.8k) of in-kind Google
Ads advertising each month*

You’ll need to sustain a 5%
click through rate to maintain
your Google Grant (we give help
and guidance on this)

*Up to $40,000 USD (c £31.2K)
for Grantspro participants

Using Google Grants

Root has a long history as specialist media buyers for the charity sector and we will advise on the different types of campaigns that you can use to push traffic to your website. Aligned with landing pages geared for conversion means that you can make best use of the budget to extend your reach and attract those vital new donors.

Root has a long history as specialist
media buyers for the charity sector
and we will advise on the different
types of campaigns that you can
use to push traffic to your website.
Aligned with landing pages geared
for conversion means that you can
make best use of the budget to
extend your reach and attract
those vital new donors.

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