Only 20-somethings feel okay talking about their age.
That'll be us then. For 20 years, we’ve been growing our knowledge and honing our expertise in planning and buying media for charities and companies that use business for good.


We helped Crisis own Christmas, supported the RCN to deliver an historic strike ballot result, and asked the nation to join Greenpeace in the biggest plastic count in history. We love collaborating on projects, big and small, and we are proud to partner with some excellent organisations.

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Crisis Annual Christmas Campaign
ECF Trees for Climate
MHUK Building a New Events Strategy
Greenpeace The Big Plastic Count
RCN Enough is Enough
ACAMH Google Ad Grant
Our Origins
The day after 9/11, many ad campaigns were rightly pulled...
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Your project is our passion: we want to see you succeed...

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Together, we’ll create the perfect strategy for your project, cherry picking the tactics we know will deliver against your target and beyond.

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We’d love to chat about your next challenge and share some ideas so feel free to get in touch.

Gary Parkes
Co-founder, Planning

History includes board level roles at Cogent, McCann, Carat (Dentsu), Target Direct. Previous life as a body double for Richard Beckinsale in Porridge. Lifelong passion for dogs with 3 decades of rescue greyhounds. Total commitment to Aston Villa. Shut up. A super fan of data.

Kate Barker
Co-founder, Marketing & Ops

History includes roles at Granada TV, Thames TV, Apollo Leisure, Welsh National Opera. Qualified in a previous life as a youth worker. And got a degree in graphic design. Not at the same time, obvs. Could fill up this next bit with a raft of eclectic genuine interests, but won’t (read: not one to sit still).

Matt Jarman
Paid Social & Search, SEO

History includes a decade of senior strategy positions at McCann. Self-proclaimed technophile. Most cherished items include laptop, smart-home gadgets, Xbox. And his daughter. Often tells unverified stories of past rugby glories during his playing years. Co-Founder of Pretzel Marketing.

Sarah Wallace

History includes Dogs Trust, Shelter Box, Wild at Heart Foundation, Dimbleby Cancer Care, and more, over 20 years of helping charities big and small develop and integrate creative media strategies that work. Loves Yvie her rescue dog and being outdoors, usually when it's hot. Founder of Bluebird PR.

Dan Halley
Paid Social & Search

History includes heading up digital teams at agencies across IPG, WPP and OMG. Lover of music, books, football and cooking. All the generic stuff. Destined one day to write a novel. Aren't we all. Co-Founder of Pretzel Marketing.

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