Crisis Annual Christmas Campaign
The Challenge

Crisis, the UK’s national homelessness charity, wanted to build a sustainable funding model after being impacted by government cuts of £6bn in charity sector spending. 

The Ask

Develop an ambitious media strategy for a long-term nationwide donor acquisition drive, piggybacking the charity’s existing annual Christmas fundraising campaign.

What We Did

Produced a cult campaign that has delivered year on year for over a decade.

How we did it

Leveraged existing data to garner smart, usable insights, introduced new channels, balanced awareness vs response media, integrated/discarded innovations, fine-tuned near-infinite creative, medium, position, timing, size and environment permutations. All to support successful planning and better rate negotiation, ultimately increasing ROI every year.

Crisis Annual Christmas Campaign
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MHUK Building a New Events Strategy
Greenpeace The Big Plastic Count
RCN Enough is Enough
ACAMH Google Ad Grant
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