‘One Child Waking Up Homeless at Christmas is a Tragedy’

Shelter 2022

Homelessness is a cause close to our hearts. We've been immersed in the sector for more than 12 years, helping donations to grow. So it's great to have the opportunity to share that experience and support Shelter with some of these same challenges. 

The Christmas period is only one part of a year-round approach to fundraising for Shelter. This year our campaign work with them starts in early November, running until Mid December. The charity will revisit inserts and direct mail, supported by digital display. 

The creative message is a powerful one. It turns the lens on the under-reported scandal of children as the casualties of the housing crisis. We are reminded  '...this Christmas more than 120,000 children in the UK will be left in temporary accommodation. A damp shipping container. A badly converted office block. A cramped B&B with 6 people to a room. This is not a home.'

As keen advocates of a well-rounded multi-channel strategy, we're excited to see what can be achieved for Shelter as they deliver this year's hard-hitting message through sometimes underrated 'legacy' channels. It's a considered approach in what is expected to be a notoriously difficult year for donations.

Our work across the homeless sector is in partnership with the creative and strategy agency Catalyst Works.

Design by: StudioDBD