It's news to nobody that times are tough. The cost of living approaches a historic high, just like the stakes: a worsening climate crisis, the rise of artificial intelligence, and democracy under pressure. Each of these pose unique challenges to the charity sector. 

In this climate, the science behind communication becomes an even trustier weapon. Simply cutting through is not enough. For sustained impact, we need a consistent, intelligent strategy in the background, one that is fit for purpose.

We'll join the conversation about this and more as we partner with Charity Comms as event co-sponsors for the upcoming Leading The Way: Strategic Communicators' Conference on the 30th April 2025. 

Over a focused five-hour session, we'll be in the company of an exceptional group of agencies, thought leaders, and brands to deliver targeted, innovative insights. Our goal is to equip charity communicators with the tools and perspectives to make a meaningful impact.

On the day and in the lead-up, you can book a free 30-minute advice session with Root's Founder and Director, Gary Parkes. He will be ready to tackle any questions, offer immediate advice for specific problems, or provide an up-to-the-minute overview of the current media landscape for charities—including all-important insight into making all campaigns fully accountable and measurable, the holy grail.

All strategic communications rely on a vehicle for their delivery. Sometimes, the vehicle is a paid media campaign. That's our domain, and we are proud to support Charity Comms as one of this year's conference sponsors, providing free advice sessions to delegates. 

If you're ready to book your free 30-minute session packed with valuable insights and actionable advice, you can do so here.

Full details of the conference, plus the full list of sponsors, can be found here on the Charity Comms website.