Harnessing the power of the Guardian’s platforms. Total immersion in the Guardian for a Greenpeace legacy campaign, front-page ads, DPS advertorials, online video, HPTO, e-newsletters. A perfect environment, response measured at 35% above campaign average with exceptionally high video completion at 56%.
Delivering cost-effective warm leads at a guaranteed price. A digital cost-per-lead strategy for VA’s “Pocket Pain Guide” which stimulated so much demand that the guide had to be reprinted. Built into the plan was an advantageous and guaranteed cost-per-lead figure which resulted in a donor recruitment campaign that smashed targets.
Raising profile through use of native editorial. A week long round of interviews by leading LBC presenters with Combat Stress personnel, combat veterans and their families and an army spokesman. Increased awareness and understanding of the Combat Stress “Bring Them Home” campaign in a highly impactful manner.